When the Galleries Move In….

When The Galleries Move In…

Site-specific, socially engaged work by Lasse Lau

Curated by Natalia Mount of Flux Art Space

April 25 – May 10, 2012
Opening Reception: April 25, 6-9PM

Allegra LaViola Gallery

179 E Broadway, New York, NY 10002


Flux Art Space is pleased to present a new commission for the Allegra La Viola Gallery, Lasse Lau’s When The Galleries Move In…. 

When The Galleries Move In…presents a meditation upon the current global economic and social climate, the art market and labor politics, and artistic production versus the role of the artists. . In the early 2000s, LES became a hip place that attracted bars, hotels and small designer boutiques. In 2007 the New Museum inaugurated on Bowery. Since then, more and more galleries open shop each day.

From April 25th through May 10th 2012, audiences can expect to see the ‘doorman’ Lasse Lau in front and servicing Allegra LaViola Gallery, located on the Lower East Side, traditionally an immigrant, working class neighborhood.  Dressed as a doorman the artist is situated outside the gallery space servicing the entry and exit for visitors and clients of the gallery.  This entails everything from holding the door, provide security, assisting the disabled, sweeping the pavement, conversing with neighboring doormen, walking the gallery dog, discussing art with passersby, delivering mail, holding an umbrella for clients when raining, giving directions, and hailing taxis.

***Allegra LaViola Gallery hours are Wednesday – Saturday: 12-6PM and Sunday: 1-6PM.

About When the Galleries Move In…

New York is a city built on flux, and the Lower East Side is one of NY oldest neighborhoods, which over the last century has gone through many radical changes.

In 2000s, the gentrification process made the Lower East Side one of the trendiest and most sought after neighborhoods in Manhattan. On December 1st, 2007, The New Museum opened their new space on Bowery, spearheading a new wave of development in this neighborhood. With the relocation of The New Museum to the Lower East Side, a lot of Chelsea galleries followed, claiming more space, cheaper rents, hip crowd, art-centric streets, and potential for experimentation. Today, there are more than 60 galleries on the Lower East Side.

When the Galleries Move In...project aims to spark new discussions on issues related to immigration and the gentrification of the Lower East Side. We hope to further provoke questions about class and labor issues, and the role of the artists and galleries as it relates to the gentrification in this neighborhood. When the Galleries Move In…also poses the questions as to what is the role of the artist in today’s art world economy. Does the artist belong to the service industry? Free labor?  Or does the artist have a relevant function in the fight for social change.